How to plan a campaign

The critically important word here is "planning". You should certainly spend time planning your campaign before embarking on ad hoc activities. Taking time out to think about the whole campaign cycle will give you a higher chance of success. One of the more common pitfalls of campaign activity is to jump straight into thinking about what campaign techniques and tactics to use without first doing the planning work. Technique selection should be one of the final steps in the planning process as they should derive from and be informed by all the planning work.

Below are some of the key issues you should think about when planning your campaign: