Campaigning and lobbying techniques

It is extremely important to undergo the campaign planning stages before deciding which campaign techniques you will employ. This process will inform which tactics will be useful and when to use them. If the planning is poor and the techniques are rushed or ill thought out, it could actually be counterproductive to your campaign and damaging to your organisation.

The range of tactics

There is an enormous range of campaigning and lobbying techniques that you could consider to further your campaign. Here is a non-exhaustive list set in broad categories.

Publishing

  • Letter-writing

  • Leaflets

  • Postcards

  • E mail campaign

  • Social network site campaign

  • Circulars

  • Articles

  • Posters

  • Badges

Media

  • Newspapers

  • Radio

  • TV

  • Press releases

Personal

  • Telephone campaigning

  • Door to door canvassing

  • Face to face meetings (individuals/delegations)

  • Events/public meetings

  • Petitions

High profile

  • Demonstrations

  • Picketing

  • Marching

  • Displaying banners

  • Public protests

  • Direct action